6 Great Inventions Nobody Believed In

Event Planning and Writing - 1622 Words

Writers Profile Two: Taking the â€Å"Write† Path to Plan Lesley Gore once sang the infamous song lyrics â€Å"Its My Party and I’ll Cry if I Want To†, and when I hear this song I often find myself wondering, â€Å"why would you ever want to cry at a party?† The reason behind this feeling is because I am currently on a journey to achieve my goal of being an Event Planner, and with the mind set of an Event Planner; I truly would not want anyone crying at their party. For the past couple of years I have struggled with what career I wanted to pursue. I tried the teaching route, beauty school scene, and even nursing, but through my trials and tribulations I realized that my true calling was to be an Event Planner. Ever since I was younger I always loved†¦show more content†¦After she named several types of writings that Event Planners utilize, I asked for specificity about three different writing styles that she uses the most, or that have the most significance. She proclaimed â€Å"In my opinion I would say invi tations, agendas, and client information is the most important. The invitation with any event really sets the tone and it informs your guests on the date, time, place and hosts of the event. Oh, and you really have to keep in mind that things like design, wording, tradition, and etiquette are important because they really explain what type of affair your holding, from casual to a black tie affair, an invitations hold all the information.† After a few more details on invitations she carried on telling me about agendas. â€Å"With any event, literally any event, I always have an agenda. This helps my day run smoothly. Its like a fine tuned machine, things have to happen at a certain time and with an agenda or schedule it helps me execute the perfect event. I can tell the bride when to leave for the church, or the president of the company to make his speech, and this makes my job easier and more organized. Also with agendas I find that it helps guest prepare for the event as wel l, it gives them an idea of what to expect.† This type of information made me realize the importance of organization for this type of job and having anShow MoreRelatedTeaching Writing Is An Exciting Time For Any Classroom Essay1419 Words   |  6 PagesTeaching Writing Teaching literature is an exciting time in any classroom. New Zealand Government (n.d.) reports â€Å"New Zealand children rank relatively highly on the international literacy scales†. This shows that New Zealanders value their literacy abilities, and work hard to upkeep our reputation. As a teacher, teaching writing can be very difficult, but also very rewarding. 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Persuasive communication Free Essays

Persuasive communication is at the heart of the selling process, and the sales presentation/demonstration is the critical center stage or Showtime† for salespeople. After asking the customer qualifying questions to uncover specific needs, the salesperson presents the products and services that will best satisfy those needs; highlights their features, advantages, and benefits; and stimulates desire for the offerings with a skillful demonstration. Prospects are primarily interested in the benefits being offered them. We will write a custom essay sample on Persuasive communication or any similar topic only for you Order Now Product features and advantages are important only if hey can be tied directly to a specific benefit the prospect is seeking. For instance, pointing out a flat-screen monitor feature when demonstrating a new desktop computer does not mean much to a prospect unless the salesperson explains the related benefits of taking up less desk space, reducing eye strain, and increasing employee productivity. Success in this stage requires development of carefully tailored and practiced strategies, including a convincing product demonstration. It’s been said that a picture Is worth a thousand words, and a demonstration Is worth a thousand pictures. One successful sales representative always carried a hammer ND a plate of his company’s unbreakable glass with him to demonstrate Its strength. One day, Instead of hitting the glass with the hammer himself, he let the prospect do it. From then on, his sales soared as he continued letting customers swing the hammer. Salespeople should always try to get their prospects involved in demonstrating the product or â€Å"trying it out,† so they can gain confidence in using it. A dog-and-pony show, no matter how elaborate, seldom succeeds because prospects usually see its focus as selling the product instead of solving their problems. Salespeople who use skillful questioning and reactive listening while prospects scribe their needs can often adjust their sales presentation and demonstration on the fly to provide the best customer solutions. Various sales presentation strategies are presented In Table 4. 6, but most professional BIB salespeople find the consultative professional strategy to be most effective, along with tactics that anticipate likely Interactions between buyer and seller. Like an actor or athlete, the salesperson needs to diligently practice the sales presentation with a sales associate or friend. Some salespeople enroll in sales presentation training programs offered by impasses like Empowerment Group (www. Empowerment’s. Com/ presentation_training. HTML) as a way to further develop their proficiency (Figure 4. 3). Adaptive versus Canned Sales Presentations. Traditional salespeople tend to make relatively standard sales presentations that don’t vary much from one prospect to another. Top-performing salespeople try instead to adapt each presentation to the particular prospect and selling situation. 16 Salespeople who modify their presentations according to specific prospect or customer needs and behaviors are more effective than those who do not. 7 This point may seem obvious, but only salespeople who are Inclined to adjust their sales presentation to the customer are likely to do so during the sales call-1 8 Successful salespeople regularly practice adapting their sales presentation to different customer feedback during the presentation. For example, if the purchasing manager for Hertz (womb. Hertz. Com) shows more interest in safety than in gas mileage, then an observant salesperson for General Motors (womb. GM. Com) can quickly adapt the sales presentation by emphasizing the safety benefits of GM cars. Although adaptive ailing is generally best, canned (or programmed) selling can be appropriate for some types of prospects, selling situations, and salespeople. In fact, the most effective sales presentations often blend the canned and adaptive approaches. 19 Many professional salespeople use programmed multimedia to present general information efficiently and effectively and to enliven their sales presentations. During the multimedia presentation, salespeople are able to closely observe the prospect’s reaction and accordingly better adapt later stages of the sales presentation. To gauge how adaptive you are as a salesperson, take the test in Table 4. 7. How to cite Persuasive communication, Essays

Persuasive communication Free Essays

Persuasive communication is at the heart of the selling process, and the sales presentation/demonstration is the critical center stage or Showtime† for salespeople. After asking the customer qualifying questions to uncover specific needs, the salesperson presents the products and services that will best satisfy those needs; highlights their features, advantages, and benefits; and stimulates desire for the offerings with a skillful demonstration. Prospects are primarily interested in the benefits being offered them. We will write a custom essay sample on Persuasive communication or any similar topic only for you Order Now Product features and advantages are important only if hey can be tied directly to a specific benefit the prospect is seeking. For instance, pointing out a flat-screen monitor feature when demonstrating a new desktop computer does not mean much to a prospect unless the salesperson explains the related benefits of taking up less desk space, reducing eye strain, and increasing employee productivity. Success in this stage requires development of carefully tailored and practiced strategies, including a convincing product demonstration. It’s been said that a picture Is worth a thousand words, and a demonstration Is worth a thousand pictures. One successful sales representative always carried a hammer ND a plate of his company’s unbreakable glass with him to demonstrate Its strength. One day, Instead of hitting the glass with the hammer himself, he let the prospect do it. From then on, his sales soared as he continued letting customers swing the hammer. Salespeople should always try to get their prospects involved in demonstrating the product or â€Å"trying it out,† so they can gain confidence in using it. A dog-and-pony show, no matter how elaborate, seldom succeeds because prospects usually see its focus as selling the product instead of solving their problems. Salespeople who use skillful questioning and reactive listening while prospects scribe their needs can often adjust their sales presentation and demonstration on the fly to provide the best customer solutions. Various sales presentation strategies are presented In Table 4. 6, but most professional BIB salespeople find the consultative professional strategy to be most effective, along with tactics that anticipate likely Interactions between buyer and seller. Like an actor or athlete, the salesperson needs to diligently practice the sales presentation with a sales associate or friend. Some salespeople enroll in sales presentation training programs offered by impasses like Empowerment Group (www. Empowerment’s. Com/ presentation_training. HTML) as a way to further develop their proficiency (Figure 4. 3). Adaptive versus Canned Sales Presentations. Traditional salespeople tend to make relatively standard sales presentations that don’t vary much from one prospect to another. Top-performing salespeople try instead to adapt each presentation to the particular prospect and selling situation. 16 Salespeople who modify their presentations according to specific prospect or customer needs and behaviors are more effective than those who do not. 7 This point may seem obvious, but only salespeople who are Inclined to adjust their sales presentation to the customer are likely to do so during the sales call-1 8 Successful salespeople regularly practice adapting their sales presentation to different customer feedback during the presentation. For example, if the purchasing manager for Hertz (womb. Hertz. Com) shows more interest in safety than in gas mileage, then an observant salesperson for General Motors (womb. GM. Com) can quickly adapt the sales presentation by emphasizing the safety benefits of GM cars. Although adaptive ailing is generally best, canned (or programmed) selling can be appropriate for some types of prospects, selling situations, and salespeople. In fact, the most effective sales presentations often blend the canned and adaptive approaches. 19 Many professional salespeople use programmed multimedia to present general information efficiently and effectively and to enliven their sales presentations. During the multimedia presentation, salespeople are able to closely observe the prospect’s reaction and accordingly better adapt later stages of the sales presentation. To gauge how adaptive you are as a salesperson, take the test in Table 4. 7. How to cite Persuasive communication, Essays

Research Ethics on Gambler Behavioural-Free-Samples for Students

Question: Discuss about the Research Ethics on Gambler Behavioural Analysis. Answer: Research Title Research Ethics on Gambler behavioural analysis Introduction The current study deals with evaluating the gambling behaviour of Indigenous Australians. In this particular assignment, importance has been give on understanding the gambling activities of minority groups like Indigenous people that are mostly racially multifaceted by nature (Suen et al. 2017). There is limited information present that actually explains gambling by Indigenous people, this research will present quantitative verification gathered by three Australian indigenous festivals, indigenous communities and online activities. The current research study represents larger survey of indigenous Australian gambling that is conducted in Queensland and New South Wales. This specific research extends the knowledge of indigenous gambling for limiting the risks from gambling for indigenous peoples (Riley et al. 2017). Research Background Most of the gambling studies inspect the gambling activities of the general population or it can be leading literary group that focus mainly on sub-cultural crowd (Hing, Nuske and Breen 2017). On analysis, it is noted that indigenous Australians have contributed in gambling for more than 300 years from now with Macassan traders that introduces card gambling. Nowadays, although card games are reducing the popularity and it is widely acceptable form of gambling like off-shore wagering and casinos that had extended indigenous gambling participation (Richard et al. 2017). Gainsbury, Russell and Blaszczynski (2014) empirically derives knowledge that exist for most of the portion of modern indigenous gambling that can be either on cards or business gambling. In addition, international knowledge base is inadequate that provide little insight into indigenous gambling as a socio-cultural movement. There is limited hypothetical expansion present in gambling for ethnically narrow viewpoint (Hing, Nuske and Breen 2017). Furthermore, there is an urgent need for building the knowledge base regarding contemporary indigenous gambling activities where indigenous community values and beliefs revolves around gambling on how indigenous gambling problems can be perceived where help-seeking behaviour as well as culturally-sensitive capital are for the problem gamblers (Quilty et al. 2017). The research study mainly addresses some gaps in knowledge on matters relating to contemporary indigenous gambling (Hing, Nuske and Breen 2017). The outcome or expected results of a broader experiential study that examines gambling amongst indigenous Australian people in a variety of various locations that is throughout New South Wales and Queensland. The research study mainly describes the gambling behaviour of these indigenous Australians by selecting socio-demographic characteristics (Okuda et al. 2016). According to Gainsbury, Suhonen and Saastamoinen (2014), indigenous people faces structural disadvantages in Australian society that leads to better burden of ill-health, reduced superiority of life as well as disability and high incidence of social problems. In addition, it mainly reports their heath that is either fair or poor in accordance to the rates of non-indigenous Australians. Therefore, indigenous people are more probable as compared to non-indigenous people who actually live below the poverty line who are either unemployed or less knowledgeable (Hing, Nuske and Breen2017). As far as public health risk is concerned, indigenous and non-indigenous Australian adults reports comparable rates for drinking alcohol at risky levels where 50% of indigenous adults are daily smokers that is twice the rate of developing problem gambling activities (Hing, Nuske and Breen 2017). The contemporary gambling participate the rates where Aboriginal adults are considerably higher than for the general adult participation. It is all about high gambling participation in and outside reservation communities. Pros and cons of research The researcher will be using quantitative research methods for the study. The main aim of the research study is measuring various aspects of gambling behaviour of indigenous Australians where quantitative methods are mostly suitable (Mann et al. 2016). Pros of using quantitative research The researcher will be using quantitative research for measuring as well as analyzing data (Hing, Nuske and Breen 2017). There need to be positive relationship between an independent variable as well as dependent variable. Here, researcher can be more objective about the findings of the current research topic. This research method helps in testing the hypothesis due to its ability for measuring data by using statistics tool (Suen et al. 2017). Cons of using quantitative research In quantitative research study, background of the study is mainly ignored by the researcher. Quantitative research design does study things in a natural situation or argue the meaning after comparing it with qualitative research design. Large sample of the population need to be studied that need accurate statistical results (Leino et al. 2015). Research Methodology Research is about indigenous people that need to be researched from ethnically safe as well as considerate position (Suen et al. 2017). There was one member who was an indigenous Australian where all team members were watchful in identifying the needs as well as fundamental important for gaining trust and maintaining high level of integrity. On analysis, guidance was listed in the requirements about ethical research. It is crucial to understand whether all human and indigenous principled research procedure are met or not (Hing, Nuske and Breen 2017). The present study involves six main stages where conservative meetings were first held with key individuals as well as groups in the study of society such as Aboriginal Land Councils and tertiary education and event organizers as well as local elders and local indigenous community members. Secondly, intellectual property as well as method issues was noted. Thirdly, several efforts are made for engaging with Aboriginal communities. In order to create society awareness as well as support for the study, the present article is on gambling awareness as well as need for research that are published in local society newspapers that include posted online, posters and event publicity. Fourthly, local indigenous research assistants was first recruited as well as trained for survey administration at the time of conducting a gambling survey of indigenous adults. The last stage actually takes into account data analysis as well as feedback from New South Wales (Hing et al. 2014) Ethics issues, integrity, safety issues and risks Ethical issues During the present research study, the researcher should be performing the research by using ethical means. It is important for the researcher to maintain confidentiality of information that they had carried during the research (Fogarty 2017). Researcher cannot leak any of the information that they have collected through use of quantitative research methods to any of the third-party. Researcher should make sure that the information collected in the research is reliable and valid. Integrity The literal meaning of research integrity is active adherence to the ethical principles and professional standards where researcher is responsible to practice the current research study. To explain in detail, researcher need to adopt important principles as well as practices that links with the research topic (Cantinotti, et al. 2016). While conducting the research, it is important that the researcher should act honestly. Research in integrity consider as the aspect of moral character and experience. Furthermore, the researcher should be responsible and trustworthy at the time of conducting research and have necessary ethical conduct (Gainsbury, Russell and Blaszczynski 2014). Safety issues The researcher should be applying ethical and safety implications in the various aspects of research that links with the research topic. Risks At the time of carrying out the research study, researcher faces risk that needs to be correct in the future research. Due to limited time, researcher failed to conduct in-depth analysis of the selected research topic. The other limitations are insufficient financial resources that restrict use of expensive theories, models and statistical told for research purpose (Gainsbury, Russell and Blaszczynski 2014). Response plan to the issues and risks The response plan for the current study contains an information sheet that has series of questions regarding the gambling behaviour of the respondents (Gainsbury, Russell and Blaszczynski 2014). It includes the following questions: Question relating to participation, expenditure on card gambling as well as frequency and duration Question relating to reason for gambling Questions relating to consequences of gambling Questions relating to frequency of gambling on 10 forms of legal commercial gambling Questions relating to demographic features that include age, marital status, gender as well as source of income and employment status Question relating to Problem Gambling Severity Index Question relating to erroneous beliefs about gambling behaviour (Hing, Nuske and Breen 2017). The survey will be conducted by the researcher at three Aboriginal cultural and sports festivals, in a range of Aboriginal communities (Gainsbury, Russell and Blaszczynski 2014). Data will be analyzed by using SPSS. The particular research provides insight of information about the gambling actions of contemporary indigenous Australians. To that, some studies suggest examination of indigenous people that had been coincidently captured by the researcher (Bond et al. 2017). This particular study had taken 98 people who belong to New South Wales and reports gambling as a historically common accepted activity in most of the indigenous communities that is a part of their life as well as pleasurable leisure and recreation activities in the most appropriate way. On analysis, the researcher found out that women supposedly prefer gaming machines as well as bingo cards than men who show interest on horse riding (Hing, Nuske and Breen 2017).. On analysis, the researcher need to find out how gambling can be considered a consistent source of problems such as family disagreements, legal troubles as well as child neglect and financial losses for some indigenous communities where indigenous gamblers will be interviewed by the researcher in this present study (Barratt et al. 2014). In the present research study, quantitative studies will be done by the researcher that contributes information on indigenous Australian gambling. In addition, the largest is found in New South Wales that will be captured in a convenience sample of 222 indigenous Australians in two cities as well as 3 rural areas (Arthur and Delfabbro 2016). To that, the weekly indigenous gamblers will mainly show higher approval of gambling motivations that involve happiness, involvement and enjoyment. The indigenous gamblers reports positive experiences with gambling as a hobby, relaxation, interests. Therefore, gambling frequency as well as participation was shown higher than the indigenous gamblers as compared to non-indigenous gamblers (Hing, Nuske and Breen 2017).. In the present research study, two related quantitative studies will be investigated by the researcher to understand the relationship between reporting gambling problems as well as negative life among Australians. There are significant variations that will be present between indigenous as well as non-indigenous Australians who experiences gambling related problems that get links with multi-family households, communal aspect as well as community problem like violence and income levels. The researcher will be finding aspect about gambling problem for indigenous people for general population (Gainsbury, Russell and Blaszczynski 2014). Conclusion At the end of the research study, the exploratory investigation takes into account long-standing gap in the literature after reporting on the first large scale survey of gambling by indigenous Australians in New South Wales and Queensland. In addition, the research is not based on diplomat sample but it adds to depict a picture of which gambles and what are the activities. It is noted that some distinctive aspects of indigenous Australian gambling takes into account the attractiveness of card gambling, involvement in commercial gambling as well as high participation and also other forms of gambling that are found out in the general inhabitants. There are different differences present between the gambling behaviours of indigenous and non-indigenous Australians that are obvious. It is where indigenous gambling behaviour seems similar in Australia to that of some First Nations populations in other country. Future expected outcome of the research need to add improved understanding of indigenous gambling behaviour. The researcher should even research about problem gambling by listing its contributors as well as consequences at the same time. The paper will be based on sample that explain some of the feature among indigenous Australians but follow-up qualitative study that is even priceless and understanding certain aspects of gambling behaviour that is quite different between indigenous and non-indigenous Australians. Further research study is needed for broadening the knowledge on the topic that limits the danger from gambling for indigenous peoples Reference List Arthur, J.N. and Delfabbro, P., 2016. Day traders in South Australia: Similarities and differences with traditional gamblers.Journal of gambling studies, pp.1-12. Barratt, M.J., Livingston, M., Matthews, S. and Clemens, S.L., 2014. Gaming machine density is correlated with rates of help-seeking for problem gambling: a local area analysis in Victoria, Australia.Journal of Gambling Issues, (29), pp.1-21. Bond, K.S., Dart, K.M., Jorm, A.F., Kelly, C.M., Kitchener, B.A. and Reavley, N.J., 2017. Assisting an Australian Aboriginal and Torres Strait Islander person with gambling problems: a Delphi study.BMC psychology,5(1), p.27. Cantinotti, M., Leclerc, B.S., Brochu, P., Jacques, C., Svigny, S. and Giroux, I., 2016. The Effect of Research Compensation in the Form of Cheques on Gamblers' Cash-in Behaviour.Journal of Gambling Issues, (32), pp.1-10. Fogarty, M., 2017. The place of cultural competency in responsible gamblingpractice: challenging notions of informed choice.Addiction Research Theory, pp.1-7. Gainsbury, S.M., Russell, A. and Blaszczynski, A., 2014. Are psychology university student gamblers representative of non-university students and general gamblers? A comparative analysis.Journal of Gambling Studies,30(1), pp.11-25. Gainsbury, S.M., Suhonen, N. and Saastamoinen, J., 2014. Chasing losses in online poker and casino games: Characteristics and game play of Internet gamblers at risk of disordered gambling.Psychiatry research,217(3), pp.220-225. Hing, N., Breen, H., Gordon, A. and Russell, A., 2014. The gambling behavior of Indigenous Australians.Journal of Gambling Studies,30(2), pp.369-386. Hing, N., Nuske, E. and Breen, H., 2017. A REVIEW OF RESEARCH INTO PROBLEM GAMBLING AMONGST AUSTRALIAN WOMEN.Problem Gambling in Women: An International Female Perspective on Treatment and Research, p.235. Leino, T., Torsheim, T., Blaszczynski, A., Griffiths, M., Mentzoni, R., Pallesen, S. and Molde, H., 2015. The relationship between structural game characteristics and gambling behavior: A population-level study.Journal of gambling studies,31(4), pp.1297-1315. Mann, K., Fauth?Bhler, M., Higuchi, S., Potenza, M.N. and Saunders, J.B., 2016. Pathological gambling: a behavioral addiction.World Psychiatry,15(3), pp.297-298. Okuda, M., Liu, W., Cisewski, J.A., Segura, L., Storr, C.L. and Martins, S.S., 2016. Gambling disorder and minority populations: prevalence and risk factors.Current Addiction Reports,3(3), pp.280-292. Quilty, L.C., Watson, C., Toneatto, T. and Bagby, R.M., 2017. A prospective investigation of affect, the desire to gamble, gambling motivations and gambling behavior in the mood disorders.Journal of gambling studies,33(1), pp.115-129. Richard, K., Baghurst, T., Faragher, J.M. and Stotts, E., 2017. Practical Treatments Considering the Role of Sociocultural Factors on Problem Gambling.Journal of gambling studies,33(1), pp.265-281. Riley, B.J., Larsen, A., Battersby, M. and Harvey, P., 2017. Problem gambling among female prisoners: lifetime prevalence, help-seeking behaviour and association with incarceration.International Gambling Studies, pp.1-11. Suen, V., Brown, M.R., Morck, R.K., Cribben, I. and Silverstone, P.H., 2017. Risk Tolerance, Impulsivity, and Self-esteem: Differences and Similarities between Gamblers and Non-Gamblers in a Pilot Study.Advances in Social Sciences Research Journal,4(4)

Structure and Strategy The Case of Coca Cola

Aligning structure with strategy is fundamental to the success of any business. Fortuin (2007) defines strategy as â€Å"plan for the whole business that sets out how the company will use its major resources† (54). Structure, on the other hand, is â€Å"the way the pieces of the organization fit together internally† (54).Advertising We will write a custom essay sample on Structure and Strategy: The Case of Coca Cola specifically for you for only $16.05 $11/page Learn More Managers of companies must link structure and strategy in a seamless manner that allows for optimum utilization of resources, high productivity, and efficiency in service delivery. Coca-Cola Company has managed to gel structure and strategy in a fluid manner that has led to tremendous growth. This paper will demonstrate that the key to business success lies in the ability to align structure with strategy. It will also evaluate the importance of strategy-critical activities and assess how much authority to delegate in an organization. To understand how Coca Cola Company aligns structure with strategy, it is important to review the company’s strategies. The first strategy is to achieve growth by increasing production of soft drinks. The second is to broaden the products varieties and grow profits. The third is to serve customers with creativity and grow market share. Fourth and last, Coca Cola intends to embrace technology to reduce cost and enhance efficiency. Wit and Meyer (2005) identify three main ways to structure a company. The first reflects the function in whereby a company creates specialized departments. The second reflects products whereby a company creates departments according to what they produce. The third reflects process in which case a company tailors its departments to the processes that they execute. Proper structures should facilitate achievement of a company’s goals and objectives. Aligning structure with strategy fa cilitates the process of decision-making. Good structures allow dynamism, creativity, and innovation and at the same time foster exchange of ideas, both horizontally and vertically. Coca-Cola Company has aligned its structure to strategy and thus allowed a spirit of teamwork, sharing of ideas, and collective responsibility. In United Kingdom for instance, Coca-Cola is flexible enough to allow fruitful interaction between departments in order to meet its first strategy of broadening their products base (Wit Meyer, 2005). The company brought together staff from all departments to develop Coca-Cola Vanilla. Such a move illustrates that structure and strategy are inseparable in the modern corporate world.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Coca-Cola Company does not just show the harmony between structure and strategy at the business unit level but also at enterprise level. The co mpany understands that different geographical markets are at different developmental stage and the taste and preference of locals may vary from one place to another. It has thus allowed companies in different regions to develop specific products for their markets. In Great Britain for instance, Coca Cola has Lilt, a product that is not available in Africa (Wit Meyer, 2005). Such levels of autonomy allow the company to suit its products to local needs, and thus meet the company’s general strategy of increasing market segment all over the world. Allowing its company’s subsidiaries to develop products for local markets is a strategy-critical activity. Coca-Cola Company holds regular meetings in which employees from various departments meet to exchange ideas. Those from marketing department extrapolate their findings on the market trends. Specialists in food and nutrition expound on what improvements and changes to make. Those from finance department explain how the vario us activities will affect the company’s balance sheet. Coca-Cola Company hierarchy has the executive committee at the helm. This is where the company derives its strategic direction (De, 2009). The strategies enumerated earlier have originated from this committee. The chair of this committee also doubles as the company’s chief executive officer. Coca-Cola use both centralization and decentralization in order to reach local consumers (Fortuin, 2007) Decentralization involves business strategic units that are under regional heads. These regions conduct market research within their regions and carry out the advertising functions. The company has allowed strategic business units to develop their marketing structure so that they contribute to the critical activities of meeting the overall strategies. Additionally, regional heads make decisions on advertising. An advertisement from the United Kingdom for instance cannot work in Asia because of language barriers. However, the company encourages meeting of regional heads so that they can exchange best practices. In conclusion, aligning a company’s structure to strategy is very important. It facilitates the process of decision-making and thus enhances efficiency. It makes exchange of ideas and good practices easier and thus contributes to higher productivity. It also assists in harmonizing the roles of different departments so that they can work in tandem to achieve the overall organizational goals.Advertising We will write a custom essay sample on Structure and Strategy: The Case of Coca Cola specifically for you for only $16.05 $11/page Learn More Coca-Cola provides a good example of seamless alignment of structure to strategy and has enabled the company cement its global leadership in the beverage sector. Use of strategic business units achieves decentralization while at the same time keeping the focus on the common strategies. Companies with proper operational mode l that integrates structure to strategy perform better than those that do not have. References De, K. M. (2009). Profit power economics: A new competitive strategy for creating sustainable wealth. Oxford: Oxford University Press. Fortuin, F. (2007). Strategic alignment of innovation to business: Balancing exploration and exploitation in short and long life cycle industries. Wageningen: Wageningen Academic Publishers. Wit, B.., Meyer, R. (2005). Strategy synthesis: Resolving strategy paradoxes to create competitive advantage. London: Thomson Learning. This essay on Structure and Strategy: The Case of Coca Cola was written and submitted by user Brayden Meadows to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Braveheart Essays

Leadership / Braveheart Essays Leadership / Braveheart Essay Leadership / Braveheart Essay Braveheart Like 12 0 Clock High and Lawrence of Arabia, the characters in Braveheart are engaged in a desperate military campaign against superior forces. In such a situation, the quality of leadership may make a difference between success and failure. As a charismatic leader who draws disparate groups together in support of a cause, the character of William Wallace possesses many similarities to T. E. Lawrence in Lawrence of Arabia and also to Commander Davenport in 12 0 Clock High. The presence of a charismatic leader brings many advantages to an organization, ncluding a passionate base of supporters, but also some disadvantages, as demonstrated by all three films. Charismatic leaders like Wallace and Lawrence may inspire loyalty and attract recruits through the force of their personalities. Both characters make their initial impressions and win the loyalty of the men they eventually lead through acts of bravery, in Lawrences case, or prowess in combat, in Wallaces. While this kind of attention can inspire considerable passion from followers, who can then achieve results that would otherwise seem impossible, such qualifiers for leadership do not lways indicate a capacity for actual strategic thinking or resource management, which can lead to the downfall of the organization. Commander Davenport in 12 0 Clock High was also a charismatic leader who was well-liked by his men. However, his affection was earned through camaraderie, not leadership skills, which resulted in the 918th group suffering high casualty rates and mission failures. Gardner points out that an effective leader can be measured by the extent to which he or she maintains a focus on group objectives. In the case of charismatic eaders like Wallace and Lawrence, the group objective and personal objectives often align. For the character of William Wallace, his personal mission for revenge evolves into the larger goal of Scottish liberation, while Lawrences goal of Arab liberation comes from personal sympathies for the marginalized Arab tribes. However, the weakness of leadership inspired solely by charisma can come from the same source as its strength, meaning that the leaders personal qualities do not necessarily extend to the act of total leadership. For Lawrence, for example, whose personal ego and mbition eventually cloud his perception of the groups fighting under him, the focus on Arab liberation slowly shifts to a focus on self-aggrandizement. While he does win the battle for Damascus and achieves his overall objectives, his inability to objectively evaluate the situation dooms the larger goal of Arab liberation to failure. William Wallace, on the other hand, does not suffer from the same style of weakness. Like Lawrence, however, the appeal based on his personal reputation is very strong among the rank-and-file soldiers, but weaker among those in power with personal stakes of their own. Lawrences men habitually leave the battle when they have accumulated enough money to make the expedition worthwhile because their William Wallace over-estimates his own authority at the battle of Falkirk, where he is betrayed by Lochlan and Mornay, for whom money and power are more important than Scottish independence. Atticus from the film To Kill a Mockingbird makes a similar error, assuming that his personal conviction will be enough to overcome the racist tendencies of the Jury. By contrast, General Savage achieves results leading the 918th partially because he is willing to be personally unpopular and instill unit iscipline, uniting the group around common goals rather than his personality. Another error made by charismatic leaders in these films is the unwillingness to fully trust their managers and leader-managers. Lawrence continually refuses to acknowledge the advice of al-Sharif throughout the film, even though in several instances Sharifs insight would have maintained the cohesion of the Arab fighting units and prevented Lawrence from being arrested and tortured. William Wallace is also often hesitant to delegate responsibility and listen to the counsel of others, specially the more temperate voice of Robert the Bruce. While Roberts naivet? © is mostly responsible for Wallaces capture, his input regarding dealing with the Scottish nobility could have helped avoid the betrayal and losses in the first place. By contrast, General Savage consistently requests the counsel of the officers and managers working under him. While he does not always respond his officers advice, he is often willing to put aside his own prominence in order to be a more effective leader. Charismatic leaders often find themselves as the recipients of fierce loyalty from heir subordinates. However, this loyalty does not always extend to the goals of the organization at large, resting instead on the leadership fgure himself. When this situation arises, the personality flaws of the individual leader become weaknesses for the entire organization, which may also lack the cohesion to follow through on its goals in the leaders absence. William Wallace, Atticus, and T. E. Lawrence all personally failed at their objectives, while the 819th achieved at their objective precisely because the loyalty of the fghting men was to the organization, not the fgure of the leader.